上半年成都房地产市场报告:住宅价格保持稳中有升 甲级写字楼租赁需求回落

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近日,第一太平戴维斯发布《2019年上半年成都房地产市场回顾与未来展望》报告,对成都最新的住宅和商业地产趋势进行总结和分析,报告显示:一手住宅供应量回落,住宅价格依旧保持稳中有升;甲级写字楼租赁需求持续回落,租金上行趋势告一段落;零售市场需求活跃调整频繁,艺术赋能商业,首店经济提升零售品质

下半年供需紧张局面会得到缓解

《报告》显示,2019年上半年,成都主城区一手住宅供应量为188.9万平方米,环比下降18.8%。同期,受供应量影响,一手住宅成交量环比小幅下降3.4%,约为198.9万平方米。上半年住宅价格依旧保持稳中有升,一手住宅成交均价环比上升13.7%至16594元每平方米。住宅成交最活跃的区域依然集中在供应量相对充分的传统近郊,近郊区域上半年一手住宅成交540.6万平方米,环比下降29.9%,成交价格约为人民币11373元每平方米。

主城区住宅土地成交量从2018年下半年开始持续攀升,上半年累计成交面积约为80.3万平方米,环比大幅上涨104.5%;与此同时,主城区住宅平均楼面地价环比上升18.9%,约为11395元每平方米。与之相反,近郊区域住宅用地成交量大幅下降58.4%至143.9万平方米,成交楼面均价环比上涨21.5%至6863元每平方米。

展望2019下半年,随着主城区住宅用地成交量不断上升,一手住宅市场供应量或有所回升,供需紧张局面会得到缓解,住宅成交均价保持稳定小幅上涨。

下半年将迎超20万平方米体量的新项目入市

XXIn the first half of 2019, the city's Grade A office stocks reached 3.2 million square meters, and the newly added leased area was 300,000 square meters, down 46% year-on-year; net absorption dropped 82% year-on-year to only 50,000 square meters, down to 2015. In the first half of the year, the city's vacancy rate climbed to 22.4%.

In terms of new leases, the most active industries in the first half of the year were finance, real estate and information technology, accounting for 59% of the total new transaction volume in the first half of the year. The financial industry's new transaction contribution reached 27%, of which new finance accounted for 53%. In addition, under the dual influence of the reduction in large-scale leaseable space and the decline in market leasing activity, the pace of expansion of third-party office space operators in Chengdu Grade A office buildings has significantly slowed down.

In terms of rent, the average rent of Chengdu Grade A office market in the first half of the year was RMB 102.9 per square meter per month, up 0.5% from the previous month. In terms of stages, the overall rent remained stable at the beginning of the year. Individual high-quality projects raised rents slightly due to relative optimism about the market. The average rent in the first quarter rose to 103.5 yuan per square meter per month. In the second quarter, as rental demand continued to fall, A small number of owners reduced the rent slightly, while the other owners remained unchanged, but the transaction price expectations were significantly reduced. At the same time, the concessions to the quality customers were particularly significant, and the average rent began to fall. So far, this trend of rising rents since mid-2017 has come to an end in the middle of this year after two years.

From the tenant's point of view, rents stop rising but it does not mean that the cost of rentals has fallen. In the first half of the year, many Grade A office buildings raised property management fees based on human cost and service upgrades, with a ratio of up to 20%, ranging from 1-4 yuan per square meter per month. This directly leads to an increase in the cost of leasing of enterprises. In the current economic slowdown, some enterprises with weaker tenancy will have to relocate to reduce costs.

xx2019年下半年,成都甲级写字楼市场预计将迎来一个面积超过20万平方米的新项目,比去年同期大幅增加。受供需双重压力影响,下半年空置率将继续小幅上升。

在线新零售品牌将在下半年加速线下市场的扩张

2019年上半年,成都零售总市场达到650.4万平方米。供应量下降,整体市场呈现调整趋势。平均空置率环比上升0.4个百分点至4.9%。今年上半年,新租约数量大幅增加。活跃的需求支撑了该市一楼的平均租金小幅上涨0.3%,达到每平方米每月437.1元。

在需求方面,对餐饮的需求开始下降,而以娱乐和教育为主的服务型企业的需求变得更加活跃。在品牌方面,许多知名品牌继续通过资金援助扩展到成都市场。第一季度,主要的电子商务品牌加速了成都市场,中国西南地区首个天猫新的零售智能场地落户成都未来中心。

近年来,成都建成了一个国际消费中心城市,成效显着。今年3月,政府宣布了“第一店经济”计划,进一步挖掘城市消费潜力,促进消费增长。

随着艺术展览的日益普及,今天的艺术画廊正逐渐转变为更具互动性和创新性的方向。大流量,功能多样的购物中心的特点是艺术博物馆越来越以社区为导向的有利平台。同时,艺术画廊和艺术展览可以帮助商场实现大规模的拆迁,丰富商场的品类和空间体验,吸引一些潜在客户。

自今年年初以来,随着成都TOD的全面发展,地铁层业务的价值逐渐受到重视。许多购物中心也对与地铁站相连的走廊进行了重新设计和升级,以充分利用它们。交通站带来的交通增加了商场的受欢迎程度。在地铁C站附近的龙湖西湖田街一楼,“成都失恋博物馆”开业,为商场积累了大量人气,增加了交通量。

展望2019年下半年,根据在商业区形成的东郊记忆项目,市场将增加约234,000平方米的供应,包括山板桥地区的龙湖滨江天街和天惠万科城市广场。未来。这将进一步加快山板桥商业区的早期形成。

全年新增优质大批量项目供应有限,上半年市场将继续调整,整体空置率可能略有波动。然而,成都稳定的消费实力和持续活跃的租赁需求将支撑整体零售业。市场租金保持稳定且略高。

天府晨报记者郝淑霞